Which of the Following Statements Is True in the Context

question 67

Multiple Choice

Which of the following statements is true in the context of attitude change theories and persuasion?

• A) The attitude toward a brand or product is independent of a schema.
• B) If the affect found in a schema can be changed, then the attitude toward a brand or product will change as well.
• C) Changing evaluations of an attribute is usually easier than changing the strength of a belief regarding that attribute.
• D) A consumer's attitude toward a product remains unaffected by the consumer's feeling about the marketing company.