Identify a True Statement in the Context of Attitude-Behavior Consistency

question 9

Multiple Choice

Identify a true statement in the context of attitude-behavior consistency.

• A) Sales promotion is not required if consumers have a positive attitude toward a product.
• B) Attitudes are stronger predictors of behavior when the decision to be made is not classified as high involvement.
• C) Attitudes are stronger predictors of behavior when situational factors do not impede the product selection.
• D) Attitudes are the most reliable predictors of behavior as they remain constant over time.

---

Definitions:

Limitations

The inherent restrictions or constraints that may impact the effectiveness, efficiency, or applicability of a process, study, or initiative.

DuPont Chart

A graphical representation used in financial analysis to display the components of the return on equity formula, helping to understand leverage, operational efficiency, and profitability.

Return on Investment

A measure of the profitability of an investment, calculated by dividing the net profit from the investment by the cost of the investment.

Lead Indicators

Metrics that precede an event and can be used to predict future trends or performance outcomes.