Which of the Following Is True of the Effects of the Source

question 58

Multiple Choice

Which of the following is true of the effects of the source of a message on consumer attitudes?

• A) The persuasive effect of source likeability is more on consumers with a high need for cognition than on those with a low degree of this trait.
• B) The persuasive effect of source credibility tends to be highest when consumers lack the motivation to expend effort attending to the details of an ad.
• C) The credibility of the source of a message does not have any impact on the certainty with which consumer attitudes are held.
• D) Consumers with high involvement are not affected by the credibility of the source of a message.

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Definitions:

Administration

The management or direction of the operations of an organization or the process of administering drugs or treatments.

Legally Required

A mandate enforced by law, which necessitates compliance with specific regulations, standards, or procedures.

Medication Interaction

The effect that occurs when the action or effectiveness of a drug is altered by the presence of another drug, food, or substance.

Modifies Action

An adjustment or change in behavior or approach to achieve a desired outcome more effectively.