The Marketing Tactic That Involves Compensating Consumers to Talk About

question 17

Multiple Choice

The marketing tactic that involves compensating consumers to talk about or promote products without disclosing that they are working for the company is referred to as _____.

• A) viral marketing
• B) shilling
• C) stealth marketing
• D) infiltrating

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Definitions:

Trapezius

A large triangular muscle extending over the back of the neck and shoulders, involved in moving, rotating, and stabilizing the scapula and extending the head at the neck.

Spinal Accessory

Pertains to the eleventh cranial nerve (accessory nerve) that supplies the sternocleidomastoid and trapezius muscles, facilitating shoulder and neck movements.

Axillae

The underarm area of the body, where the arm connects to the shoulder, containing sweat glands and lymph nodes.

Inguinal Area

The region of the lower abdomen just above the groin, where the leg meets the torso, often associated with hernias.