_____ Are Consumers Who Have Great Influence on the Behavior

question 62

Multiple Choice

_____ are consumers who have great influence on the behavior of others relating to product adoption and purchase.

• A) Conscientious consumers
• B) Surrogate consumers
• C) Opinion leaders
• D) Market mavens

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Definitions:

Vulnerability

The quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.

Vascular Headaches

A category of headaches believed to be related to the dilation or constriction of blood vessels in the head, such as migraines.

Tension Headaches

Pain produced by sustained muscle contractions in the neck, shoulders, scalp, and face, as well as by activity in the central nervous system.

Stress

A state of mental or emotional strain or tension resulting from adverse or demanding circumstances.