When Applying for Admission to Various Colleges, Meg Considers Corter

question 63

Multiple Choice

When applying for admission to various colleges, Meg considers Corter State University her first choice. She does this because her parents hold this institution in high regard. The given scenario illustrates the influence of a(n) _____.

• A) informal group
• B) secondary group
• C) dissociative group
• D) primary group

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Definitions:

Situational Influence

The effect of time, place, and other contextual factors on consumer behavior and decision-making processes.

Time Available

The duration or period at one's disposal for completing tasks or engaging in activities.

Situational Influences

External factors that can impact consumer behavior at the time of purchase, including physical environment, social surroundings, time perspective, and purchase reason.