A Consumer Who Is Hired by Another to Provide Input

question 73

Multiple Choice

A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____.

• A) opinion leader
• B) market maven
• C) conscientious consumer
• D) surrogate consumer

Understand the concept of conformity, why it occurs within groups, and its implications for group behavior.

Analyze the effect of status acceptance within a group and how it influences group interactions and performance.

Comprehend the various needs individuals seek to fulfill through group membership.

Define leadership and distinguish it from management and power.

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Definitions:

Random Sampling

A method of selecting a sample from a statistical population in such a way that every possible sample has an equal chance of being selected.

Multistage Cluster Sampling

Sampling based on first sampling large units such as states or provinces and then sampling smaller units such as towns, city blocks, and so on.

Sampling Frames

The list or database from which a sample is drawn, representing the entire population or target group for a specific study.

Census

A study of every member of a population.