A Consumer Who Is Hired by Another to Provide Input

question 73

Multiple Choice

A consumer who is hired by another to provide input into a purchase decision is known as a(n) _____.

• A) opinion leader
• B) market maven
• C) conscientious consumer
• D) surrogate consumer

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Definitions:

Psychological Effects

The mental and emotional outcomes or changes that occur in individuals as a result of events, experiences, or actions.

Prejudice

Bias or discrimination against an individual or group without just grounds or before acquiring sufficient knowledge.

Stigma

The disapproval of, or discrimination against, individuals or groups based on perceivable social characteristics that serve to distinguish them from other members of a society.

Minority Group

A sociodemographic group that is smaller in numbers or has less power or representation compared to the dominant or majority group in a society.