Examlex
Consumers belonging to the greatest generation are relatively impulsive in their buying behaviors and are least price conscious.
Attitude Change
The process in which an individual's feelings, beliefs, or behavioral intentions toward an object, person, or situation are modified.
Persuasive Message
A message intended to change the attitudes, beliefs, or behaviors of the receiver through argumentation or appeal.
Attention
The act of concentrating on a specific stimulus while ignoring other irrelevant information.
Cognitive Dissonance
A psychological phenomenon where an individual experiences discomfort from holding two or more conflicting beliefs, attitudes, or values.
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