The Marketing Tactic That Involves Compensating Consumers to Talk About

question 17

Multiple Choice

The marketing tactic that involves compensating consumers to talk about or promote products without disclosing that they are working for the company is referred to as _____.

• A) viral marketing
• B) shilling
• C) stealth marketing
• D) infiltrating

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Definitions:

Late Adolescence

A phase of adolescence, typically from ages 15 to 18, characterized by further development of identity, cognitive abilities, and nearing physical maturity.

Longitudinal Studies

Research methods that involve repeated observations of the same subjects over a period of time, often used to study development, behavioral, and social changes.

Midlife

A period in an adult's life, often between the ages of 40 and 65, characterized by personal, social, and career transitions.

Vocational Self-Concept

Part of one’s total identity that includes ideas about which qualities of the self would or would not provide a match to the requirements of an occupation. Includes person’s view of his own characteristics and of his life circumstances, such as the limits or opportunities created by economic conditions and so on.