In the Context of Microcultures, Which of the Following Statements

question 74

Multiple Choice

In the context of microcultures, which of the following statements is true of male and female segments?

• A) Relative to women, men tend to be more heuristic/intuitive in their processing of information.
• B) Marketers do not need to be aware of the relative sex roles within societies as they are all same.
• C) The differences between societal expectations of men and women vary less in Eastern cultures.
• D) Sex roles are found only in patriarchal societies where men have greater authority than women.

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Definitions:

Axon

The axon is a long, slender projection of a neuron that conducts electrical impulses away from the neuron's cell body toward other neurons or to muscles or glands.

Cell Body

The spherical part of a neuron that contains the nucleus and connects to the dendrites, which receive messages, and the axon, which sends them.

Axon

A long, slender projection of a nerve cell, or neuron, that typically conducts electrical impulses away from the neuron's cell body.

Dendrites

Dendrites are the branched projections of a neuron that act to conduct the electrochemical stimulation received from other neural cells to the cell body, or soma, of the neuron from which the dendrites project.