Which of the Following Statements Is True in the Context

question 36

Multiple Choice

Which of the following statements is true in the context of the use of music in atmospherics?

• A) Congruent music lowers consumers' quality perceptions.
• B) Pop music used in the background contributes to upscale store perceptions.
• C) The speed of the background music determines the speed at which consumers shop.
• D) Service quality perceptions are most enhanced in an environment with no background music.

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Definitions:

Net Present Value (NPV)

The difference between the present value of cash inflows and the present value of cash outflows over a period of time, used in capital budgeting to assess the profitability of an investment or project.

Cash Inflows

Money or other forms of financial assets that enter a company, typically from sales, investments, financing, and other business activities.

Depreciation Value

The reduction in value of an asset over time due to wear and tear or obsolescence.

Internal Rate of Return (IRR)

The yield rate at which all of a project's cash flows' net present value becomes null.