When a Consumer Faces a Situation Involving Conflicting Expectations Based

question 83

Multiple Choice

When a consumer faces a situation involving conflicting expectations based on cultural expectations, he is experiencing _____.

• A) stigmatization
• B) divergence
• C) role conflict
• D) cognitive structuring

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Definitions:

Socio-Cultural

Relating to the interaction of social and cultural elements in society, influencing behaviors, values, practices, and institutions.

Competitive

Relating to or characterized by competition; trying to win or be more successful than others.

Technological

Pertaining to technology, which involves the application of scientific knowledge for practical purposes, especially in industry.

Imitations

Products or services that closely copy or resemble another's in appearance or function but are not identical.