Unlike Impulsive Consumer Behavior, Compulsive Consumer Behavior

question 74

Multiple Choice

Unlike impulsive consumer behavior, compulsive consumer behavior:

• A) is characterized by situational memory.
• B) has a utilitarian orientation.
• C) is uncontrollable.
• D) has a rational explanation.

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Definitions:

Make-to-order

A production strategy where manufacturing starts only after a customer's order is received, allowing for customization of products but potentially leading to longer lead times.

Make-to-stock

A production strategy where items are manufactured for stock based on demand forecasts, rather than being custom made to order.

Fulfillment

The process of completing an order or obligation, especially in the context of preparing and delivering goods to customers.

Production

The process of creating, manufacturing, or enhancing products or services.