Which of the Following Is True of the Rational Decision-Making

question 67

Multiple Choice

Which of the following is true of the rational decision-making perspective?

• A) It assumes that consumers can identify the expected value associated with a purchase.
• B) It assumes that consumers often purchase a product based on the feeling attached to it.
• C) It assumes that consumers sometimes do not follow a well-planned decision-making process.
• D) It takes into account that consumers do not always pursue utilitarian value.

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Definitions:

Ethical Decisions

Choices made based on moral principles and values, considering what is right and good for all stakeholders involved.

Decision Maker

An individual or entity responsible for making choices that determine a plan of action or policy.

Utilitarian Principle

An ethical theory suggesting that the best action is the one that maximizes utility, typically defined as that which produces the greatest well-being of the greatest number of people.

Childhood Disease

Diseases that are primarily seen or diagnosed in children, ranging from common illnesses like chickenpox to more serious conditions such as juvenile diabetes.