Soft Music and Dim Lighting in a Restaurant Generally Lead

question 66

Multiple Choice

Soft music and dim lighting in a restaurant generally lead consumers to slow down, stay in the restaurant for a longer time, and buy more drinks and dessert. In this case, the tendency of the diners to spend more time and money can be best explained by the _____.

• A) rational decision-making perspective
• B) experiential decision-making perspective
• C) attribute-based decision-making perspective
• D) behavioral influence decision-making perspective

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