Laurie Owns a Pluto X20 Convertible

question 29

Multiple Choice

Laurie owns a Pluto X20 convertible. She has owned several other Pluto cars over the years. She has even convinced several family members and friends to buy Pluto automobiles. Recently, however, she had a bad service experience at a Pluto dealership. Nevertheless, she decides to purchase a Pluto Y20 for her daughter. In the given scenario, Laurie's engagement with Pluto automobiles best illustrates _____.

• A) brand loyalty
• B) brand inertia
• C) brand equity
• D) brand extension

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Definitions:

Subjunctive Verbs

Refers to a verb mood used to express various states of unreality such as wish, emotion, possibility, judgement, opinion, necessity, or action that has not yet occurred.

Intrinsic Reward

A type of motivation that comes from within an individual, driven by personal satisfaction or the joy of doing something.

Commendable Work

Actions, efforts, or results deserving praise or recognition for quality or achievement.

Product

An item or substance that is manufactured or refined for sale.