In the Context of Consumer Choice, Which of the Following

question 65

Multiple Choice

In the context of consumer choice, which of the following statements is true?

• A) Consumers have gradually become less brand-loyal and more store-loyal.
• B) Consumers do not tend to consider the products that are carried by a particular store.
• C) Store image does not play any role in consumer choice.
• D) The location of a store does not play any role in consumer choice.

---

Definitions:

Real Income

Real income refers to the amount of goods and services that can be bought with a given amount of money, taking into account inflation.

Flow Variable

A quantity that is measured over a specified period of time, such as income or expenditure.

Stock Variable

A measure of something at a particular point in time, such as the amount of money you have with you right now.

Periodic Variable

A variable that changes at regular intervals over time, often used in the analysis of time series data.