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List the factors that influence the type of evaluative criteria that consumers use when evaluating alternatives.
Direct Materials
Basic substances used in the direct creation of particular products or services.
Lubricants
Substances introduced between surfaces to reduce friction and wear, often essential for the smooth operation of machinery.
Direct Cost
Expenditures that can be directly associated with manufacturing certain goods or services, like labor and raw materials.
Manufacturing Equipment
Tools and machinery used in the process of producing goods from raw materials.
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