Affect-Based Evaluation Is an Evaluative Process Wherein Consumers Evaluate Alternatives

question 76

True/False

Affect-based evaluation is an evaluative process wherein consumers evaluate alternatives across a set of attributes that are considered relevant to the purchase situation.

---

Definitions:

Situational Norms

Shared expectations and rules guiding behavior in specific situations, environments, or contexts.

Folkway

Norms that govern everyday behavior in society, often unspoken and taken for granted, but influential in guiding social interactions.

Taboo

Describes behaviors, practices, or topics that are forbidden or deemed highly inappropriate by a culture or society due to moral, social, or religious reasons.

Taboo

Social or cultural prohibitions against certain practices, topics, or words deemed unacceptable or offensive by a community or society.