Negative Word-Of-Mouth (Negative WOM) Is Said to Occur When

question 86

Multiple Choice

Negative word-of-mouth (negative WOM) is said to occur when:

• A) consumers feels disgusted with a company and switch to another company.
• B) consumers pass on unfavorable information about a company from one to another.
• C) consumers lodge complaints in company websites after having negative product experiences.
• D) consumers change a pattern of behavior when a stronger force motivates them to change.

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Definitions:

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