When a Product Has a High Price, Consumers Often Assume

question 14

True/False

When a product has a high price, consumers often assume it will be high quality.

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Definitions:

Social Interaction

The communication or direct involvement between individuals or groups.

Ascribed Status

A status that does not depend on the capabilities and efforts of the individual.

Competition For Attention

The rivalry among businesses or individuals to capture and maintain the interest of an audience or market.

Charles Derber

A contemporary American sociologist known for his research and writings on social movements, corporate power, and environmental issues.