The Need to Drink Larger and Larger Amounts of Alcohol

question 34

Multiple Choice

The need to drink larger and larger amounts of alcohol to get the equivalent pleasurable sensations associated with alcohol intake is referred to as

• A) craving.
• B) tolerance.
• C) dependence.
• D) bingeing.

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Definitions:

Market Segmentation

The strategy of dividing a broad target market into subsets of consumers with common needs, preferences, or characteristics, to then target them more effectively.

Effectively Segmented

Refers to a market that has been divided into distinct groups of buyers with different needs, characteristics, or behaviors, which may require separate products or marketing strategies.

Business Knows

The collective understanding and knowledge within a company regarding its operations, market environment, competition, and customer needs.

Core Target Market

The specific group of consumers identified as the most likely to buy a company's products or services, often defined by demographic, geographic, and psychographic characteristics.