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Positive Disconfirmation Leads to Consumer Dissatisfaction by Disconfirming the Positive

question 78

True/False

Positive disconfirmation leads to consumer dissatisfaction by disconfirming the positive expectations associated with the product under consideration.

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Definitions:

Team Members

Individuals who work together in a coordinated effort to achieve specific group objectives.

Norms

Established standards or patterns of behavior that are accepted within a group or society.

Behaviour

Refers to the actions or reactions of an object or organism, usually in relation to the environment or surrounding.

Positive Norms

Expected behaviors within a group that contribute to a positive and constructive environment.

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