Which of the Following Theories Is Related to Post-Consumption Reactions

question 38

Multiple Choice

Which of the following theories is related to post-consumption reactions of consumers?

• A) Utility theory
• B) Motivation-need theory
• C) Self-determination theory
• D) Equity theory

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Definitions:

Introduction Stage

The phase in the product life cycle where a new product is launched into the market, characterized by initial promotional efforts and low sales growth.

Marketing Objective

Specific goals set by a business when promoting its products or services to potential consumers that should be achieved within a certain timeframe.

Introduction Stage

The first stage of a product's life cycle, where it is being introduced to the market, awareness is built, and initial sales growth is sought.

Gaining Awareness

The process of making potential customers knowledgeable about a brand, product, or service for the first time.