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Why cannot a company depend on consumer inertia for long-term revenues?
Mood
A temporary state of feeling or emotion that influences an individual's perception and behavior.
Sigmund Freud
An Austrian neurologist and the founder of psychoanalysis, a method for treating psychopathology through dialogue between a patient and a psychoanalyst.
G. Stanley Hall
A pioneering American psychologist and educator, known for his work in child development and educational psychology.
John Watson
An American psychologist considered one of the founders of behaviorism; he emphasized the study of observable behavior over the study of the mind.
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