Which of the Following Is True of Loyalty Cards or Programs

question 42

Multiple Choice

Which of the following is true of loyalty cards or programs?

• A) They do not work in a two-tiered pricing system.
• B) They cannot tell much about customer groups' demographics.
• C) They can be used to learn more about customer groups' shopping patterns.
• D) They are most likely to change the loyalty of consumers with a strong economic orientation.

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Definitions:

Negative Reinforcer

A reinforcer that, when removed, increases the frequency of a response.

Scheme

A structured plan or arrangement of ideas or actions intended to achieve a specific goal.

Last-Clear-Chance

A doctrine in tort law that allows a plaintiff to recover damages even if they were partly at fault, under the condition that the defendant had the final opportunity to avoid the accident.

Contributory Negligence

A legal doctrine under which a party can be found to be at fault for their own injury if they contributed to the cause of their harm, potentially limiting or eliminating their right to compensation.