Examlex
Since a BATNA is based on subjective factors,it is usually not verifiable.
Advertising Clutter
The excessive amount of advertising content in a medium, making it difficult for individual ads to capture attention.
Perceptual Defence
A psychological mechanism that allows individuals to screen out stimuli that they find psychologically threatening or disturbing.
Detail Offered
The specific information provided to potential buyers about a product or service to aid their decision-making process.
Targeted Customers
Specific segments of the market identified as potential purchasers or users of a company's products or services.
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