Bernard Is a Marketing Manager at Apex Inc

question 6

Multiple Choice

Bernard is a marketing manager at Apex Inc.His team is developing a marketing strategy for launching a new product.Bernard knows that most groups suggest fewer and lower-quality ideas than do individuals thinking independently.So he asks his team members to write down their ideas independently and later,when the group meets,they share those ideas.Which of the following strategies is Bernard using in this case?

• A) the Delphi technique
• B) brainwriting
• C) the GRIT model
• D) circular logrolling

---

Definitions:

Metamotivation

A term in humanistic psychology describing the motivation of people who go beyond the scope of basic needs and strive for constant betterment.

D-Motivation

The drive or desire to achieve something, often diminished or lacking in certain contexts or individuals.

Scientifically Rigorous

Characterized by the strict application of scientific methods and principles to ensure validity and reliability.

Nobel Prize Winners

Individuals who have been awarded the Nobel Prize, prestigious awards given annually in several categories (such as Peace, Literature, and various Sciences) in recognition of outstanding contributions to humanity.