The Marketing Technique in Which Consumers Are Completely Unaware That

question 49

Multiple Choice

The marketing technique in which consumers are completely unaware that they are being marketed to is called _____.

• A) ambush marketing
• B) affinity marketing
• C) stealth marketing
• D) cloud marketing

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Definitions:

Classical Conditioning

A learning process that links a neutral stimulus with an unconditioned stimulus to trigger a conditioned response.

Respondent Behavior

Refers to behavior that occurs as an automatic response to a certain stimulus.

Positive Self-Concept

An individual's positive assessment of themselves, encompassing beliefs about self-worth, capabilities, and attributes.

Worker Productivity

A measure of the efficiency of a worker or a group of workers, often quantified as the amount of work produced over a defined period of time.