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Narrative 5-1 the Rolling Stones Are the Most Successful Act in the in the Music

question 10

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Narrative 5-1
The Rolling Stones are the most successful act in the music industry largely because they run the band as a business-Rolling Stones Inc. Since 1989,the band has generated more than $1.5 billion in gross revenues. That total includes sales of records,song rights,merchandising,sponsorship money,and touring. Unlike some other groups,the Stones carry no antibusiness baggage. The company licenses over 50 products from underwear to formalwear. Its record earnings from one tour came from the Voodoo Lounge tour in 1994,which grossed $121.2 million. Over the past decade,the group's song writing has made about $56 million. The next time you see Mick Jagger,think of him as the highly successful CEO of a mid-sized corporation. The goal of the corporation is to continue providing products that differ from its competitors' offerings so that fans will continue to pay a premium price for what it sells.
-Refer to Narrative 5-1. Before 1989,the Stones and all other touring bands would hire a tour director who would cut individual deals with local promoters in each city to set up the shows. In 1989,the Stones were the first group to book their tours themselves,dealing with the venues directly and eliminating the local promoters. The band's income increased from about $400,000 per show to $1 million per show. If the Stones had instead remained with the same strategy,what would they have been guilty of?

Definitions:

Normative Statement

A value judgment about what ought to be, expressing opinions or assertions that cannot be tested or verified.

Positive Statement

An objective statement based on factual evidence that can be tested and validated, often describing what is, rather than what ought to be.

Microeconomics

A branch of economics that focuses on the actions of individuals and industries, like the dynamics between buyers and sellers, borrowers and lenders.

Macroeconomics

The branch of economics that studies the behavior and performance of an economy as a whole, focusing on aggregate changes in the economy such as GDP and unemployment.