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To Differentiate Its Products from Other Similar Brands,Aveda Beauty Products

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To differentiate its products from other similar brands,Aveda beauty products focuses on educating its customers on general skin and hair care. Its salespeople are trained to answer questions and help customers find solutions. What has Aveda achieved with customer education and employee training?


Definitions:

Self-Esteem

A belief about one’s own worth based on an overall self-evaluation.

Task

A piece of work to be done or undertaken.

Big Five

A personality model comprising five broad dimensions: openness, conscientiousness, extraversion, agreeableness, and neuroticism.

Creativity

The ability to produce original, innovative ideas or solve problems in unique ways.

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