Narrative 6-2 an Internet Strategy Enabled Nestlé to Change Its Way of Way

question 117

Multiple Choice

Narrative 6-2
An Internet strategy enabled Nestlé to change its way of doing business and allowed the company to change its staid,risk-averse culture. Nestlé leaders overhauled company processes-from buying raw materials to processing purchase orders to marketing the roughly 2,000 products under its 200 brands.
-Refer to Narrative 6-2. In terms of organizational development,what type of intervention did Nestlé use?

• A)unit  
• B)large system  
• C)unit-focused  
• D)results-focused

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Definitions:

Ruby

A precious gemstone known for its vibrant red color, commonly used in jewelry and as an industrial abrasive.

Consumer Surplus

The difference between the total amount that consumers are willing and able to pay for a good or service versus the total amount they actually pay.