Narrative 7-1 India Has the Fastest-Growing Demand for Consumer Products in the in the World

question 36

Multiple Choice

Narrative 7-1
India has the fastest-growing demand for consumer products in the world. In recent years,Coca-Cola attempted to enter the Indian market once again. Coca-Cola's first attempt to enter the Indian market a decade earlier was grossly mismanaged,which led to the company losing 20 billion Indian rupees. In that first attempt,Coca-Cola purchased Thumbs Up,the leading India-based carbonated soft drink. The company hoped to replace Thumbs Up with Coke while maintaining the Thumbs Up distribution strategy. For its return to the market,Coca-Cola built five plants,cut costly staff,revamped transport,shrunk bottles,and made the bottles lighter to increase a truck's carrying capacity. It also increased its number of distributors and dumped a global advertising campaign that proved irrelevant to the Indian market.
-Refer to Narrative 7-1. Which kind of strategy has Coca-Cola used for its second entry into the Indian market?

• A)global consistency  
• B)market differentiation  
• C)local adaptation  
• D)acculturation

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Definitions:

Process Costing

An accounting methodology used to allocate costs to products based on the processes they go through in production, suitable for homogeneous products.

Conversion Costs

Expenses incurred in the process of converting raw materials into finished products, typically including direct labor and manufacturing overhead.

Work in Process Inventory

Inventory that includes all the materials, labor, and overhead costs for products in the manufacturing process but not yet completed.

Equivalent Unit

A concept used in process costing to measure the amount of work done on partially finished goods, expressed in terms of fully completed units.