The Job of the Concepts Managers at Starbucks Is to Use

question 125

Multiple Choice

The job of the concepts managers at Starbucks is to use a cross-functional team to develop four to six new beverages annually. Why does Starbucks use this type of team?

• A)Doing so allows the company to use employees from various departments with varying perspectives to address the task. 
• B)Doing so creates a means for outsourcing new-product development. 
• C)Doing so allows Starbucks to use an aggregated product plan. 
• D)Doing so ensures that Starbucks will always have products in each stage of the product life cycle.

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Definitions:

Direct Method

A cash flow statement preparation method that lists specific sources of operating cash inflows and uses of cash outflows, as opposed to the indirect method.

Information Technology

The use of computers, telecommunications, and other devices to store, retrieve, transmit, and manipulate data.

Computer Workstations

High-performance computers designed for technical or scientific applications, often used in professional environments for tasks requiring significant computing power.

Step-down Method

An accounting method used in cost accounting to allocate overhead costs to related products or services in a hierarchical manner.