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Scenario 10-1 Zachary Schneider Saw a Sign in the Window of an of an Amy's

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Scenario 10-1
Zachary Schneider saw a sign in the window of an Amy's Ice Creams franchise operation. The sign said the company was looking for new employees. When he went in to ask for a job application,he was given a paper bag and told to do "something creative with it." The test was to see whether the job applicant was suited to carrying out the chain's mission: "To make people's day." This type of pre-employment assessment is not unusual. Gourmet grocery chain Central Market uses a four-page application form,which includes essay questions such as "Tell us about your favourite food experience." If it seems an applicant is a good match for the company,then the applicant is asked to make a personal statement using items found in the grocery store and to participate with other applicants in a roundtable discussion.
-Refer to Scenario 10-1. Which recruiting technique did Amy's use?


Definitions:

Neo-Marxism

A strand of Marxist theory that combines elements of traditional Marxism with other intellectual traditions such as critical theory, aiming to update and reinvigorate Marxist analysis for contemporary conditions.

World-Systems Theory

A multidisciplinary approach to world history and social change that suggests there is a world economic system in which some countries benefit while others are exploited.

Historical Oriented Marxism

Historical Oriented Marxism is an approach within Marxist theory that emphasizes the historical and materialist analysis of societal development, class struggle, and social change.

Hegelian Marxists

Marxists who incorporate elements of Hegel's philosophy, focusing on dialectical methods and contradictions within society.

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