Companies in Several Industries Are Now Waking Up to the Needs

question 14

Multiple Choice

Companies in several industries are now waking up to the needs of gays and lesbians. Not only are they valuable consumers,but they are also great employees and can help their employers to better understand the market. What do companies that hire gays and lesbians more than likely have?

• A)affirmative action programs  
• B)federal government quota monitoring  
• C)poor codes of ethics  
• D)diversity programs

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Definitions:

Product Life Cycle

The series of stages a product goes through from introduction to growth, maturity, and decline as it exists in the market.

Marketing Strategies

Comprehensive plans formulated to achieve specific marketing objectives, such as increasing brand awareness, generating sales, or entering new markets.

Changing Tastes

Variations or shifts in consumer preferences and desires over time, which can affect market demand.

The Four Cs

A marketing model that focuses on consumer wants and needs: Customer Solution, Cost to the Customer, Convenience, and Communication.