McKinsey & Company,a Global Consultancy Firm,draws Its Consultants from More

question 43

Multiple Choice

McKinsey & Company,a global consultancy firm,draws its consultants from more than 40 countries. A benefit of its global hiring is that it raises cultural sensitivity. "There's an obligation to see things from other points of view," says one McKinsey partner. In other words,in which way does global hiring benefit McKinsey & Company?

• A)It creates discrimination benchmarks. 
• B)It improves the quality of problem solving. 
• C)It eliminates glass ceilings. 
• D)It requires the centralization of all marketing and human resource activities.

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Definitions:

Strategic Marketing Planning Process

A systematic approach to creating and implementing marketing strategies that align with a company's overall goals and objectives.

Lifetime Value Perspective

An approach in marketing that focuses on the total revenue or profit a business can expect from a customer over the duration of their relationship.

Customer Retention

The activities and actions companies take to reduce the number of customer defections and to encourage customers to continue using their services or products.

Profitable Marketing Strategy

A plan for marketing products or services that focuses on generating significant profit margins and return on investment.