In 1999,Waterloo,Ontario-Based Research in Motion (Later BlackBerry)introduced the First Mobile

question 145

Multiple Choice

In 1999,Waterloo,Ontario-based Research In Motion (later BlackBerry) introduced the first mobile email device. Prior mobile devices only rarely allowed for two-way mobile textual communication. However,by late 2016 BlackBerry devices had effectively zero market adoption,having ceded ground to Android and Apple devices. What technology difficulty did BlackBerry have versus other mobile device manufacturers that hindered its growth rate?

• A)BlackBerry was unable to change raw data into useful information as well as its competitors could. 
• B)The competitive advantage BlackBerry achieved from being first was not sustainable. 
• C)BlackBerry lost its pioneering differential. 
• D)Product diffusion rates were slow.

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Definitions:

Continuous-yes

A sales technique designed to get the customer to agree to smaller points or decisions continuously, leading to a higher likelihood of agreeing to the final ask.

Minor-points

Less significant or secondary details in a conversation, presentation, or document.

Exit Technique

A technique used by professional salespeople to keep the door open for future interactions with the prospect, in the event of not being granted the sale.

Closing Sales

The process of concluding a sales transaction where the customer agrees to purchase the product or service.