By Examining Checkout Data,supermarkets Have Learned That People Who Are

question 60

Multiple Choice

By examining checkout data,supermarkets have learned that people who are buying non-alcoholic beer typically also buy a bag of salty snacks. As a result of this finding,supermarkets often place displays of non-alcoholic beer near the chips and pretzel aisle. Which of the following activities would help supermarkets with this strategy?

• A)optical scanning  
• B)electronic data interchange  
• C)bar coding  
• D)data mining

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Definitions:

Partially Reinforced Animals

Animals that have received intermittent reinforcement, leading to behaviour that is more resistant to extinction.

Affective Stimuli

Sensory inputs that primarily elicit emotional reactions, affecting mood and feelings.

Motivational Impulses

Innate or learned tendencies to act in a way that satisfies certain needs or achieves particular goals.

Affective Impulses

Emotions or feelings that impulsively drive behavior.