Examlex
Fred worked for a software firm,Lernit Inc.,which was developing a computer program to help illiterate adults learn to read.Fred had signed a three-year contract with Lernit,which included a clause in which he promised not to disclose confidential information.After he had worked there for almost two years,Fred was approached by a retired English teacher,Mr.Wright,who was trying to develop a similar program but needed a skilled programmer.Wright offered Fred about twice the salary and a share in the proceeds from the sale if he would join with him and bring with him a copy of Lernit's program to date.Fred did leave Lernit and did bring the requested program,although it was marked "confidential." Within about two months,Mr.Wright and Fred began to market the finished program,a program very similar to that being developed by Lernit.Mr.Wright estimated that Fred and his information saved him about eight months of work.On these facts,which of the following is true?
Informational Appeals
Marketing strategies designed to inform the consumer about the product's benefits, features, or solutions it provides.
Purchase Decisions
The process consumers go through to select, purchase, and use goods or services, influenced by psychological, social, and economic factors.
Firm's Products
The goods or services that a company offers to its customers as part of its business operations.
Reminder Advertising
A marketing strategy aimed at keeping a brand or product in the minds of consumers.
Q13: Indicate three obligations of an employee in
Q14: Interests in land "run with the land."
Q19: John and two friends incorporated a closely
Q26: Antibiotic resistance arises when bacteria adapt to
Q30: When a landlord seizes the tenant's property
Q37: Types of _ are described as amoeboids,
Q54: A normally harmless antigen that causes an
Q67: Which of the following is incorrect in
Q75: What is meant by a reversionary interest
Q121: Which one of the following indicates what