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Fred Worked for a Software Firm,Lernit Inc

question 31

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Fred worked for a software firm,Lernit Inc.,which was developing a computer program to help illiterate adults learn to read.Fred had signed a three-year contract with Lernit,which included a clause in which he promised not to disclose confidential information.After he had worked there for almost two years,Fred was approached by a retired English teacher,Mr.Wright,who was trying to develop a similar program but needed a skilled programmer.Wright offered Fred about twice the salary and a share in the proceeds from the sale if he would join with him and bring with him a copy of Lernit's program to date.Fred did leave Lernit and did bring the requested program,although it was marked "confidential." Within about two months,Mr.Wright and Fred began to market the finished program,a program very similar to that being developed by Lernit.Mr.Wright estimated that Fred and his information saved him about eight months of work.On these facts,which of the following is true?


Definitions:

Informational Appeals

Marketing strategies designed to inform the consumer about the product's benefits, features, or solutions it provides.

Purchase Decisions

The process consumers go through to select, purchase, and use goods or services, influenced by psychological, social, and economic factors.

Firm's Products

The goods or services that a company offers to its customers as part of its business operations.

Reminder Advertising

A marketing strategy aimed at keeping a brand or product in the minds of consumers.

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