Utilizing Current Employee Referrals of Family Members and Friends Is

question 41

True/False

Utilizing current employee referrals of family members and friends is not ethical because it increases the risk of committing nepotism.

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Definitions:

Marketing Performance Objectives

Goals set by a business to measure the effectiveness of its marketing strategies in meeting its overall objectives.

Marketing Support Objectives

Marketing support objectives are goals aimed at enhancing the effectiveness of marketing efforts, including activities designed to support sales, brand recognition, and customer engagement.

Market Segmentation

The process of dividing a broader market into smaller, distinct groups of consumers who have common needs or characteristics.

Consumer Behavior

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts these processes have on the consumer and society.