Which Is Most Characteristic of Surveys That Can Measure Attitudes

question 48

Multiple Choice

Which is most characteristic of surveys that can measure attitudes accurately?

• A)They are internally developed.
• B)They are custom-designed for the organization.
• C)They are valid and reliable.
• D)They are lengthy and detailed.

---

Definitions:

Informational Appeal

An advertising and marketing strategy that uses factual and informative messages to influence the target audience.

Emotional Appeal

A marketing strategy designed to evoke emotional responses from consumers, aiming to create a personal connection with the product or brand.

Franchised Pizza Restaurant

A pizza restaurant operating under a franchise agreement, using the branding, business model, and menu of the franchisor.

Media

Various means of communication, such as television, newspapers, the Internet, and radio, used for disseminating information to the public.