Your Roommate Paulie Is a Smoker

question 194

Multiple Choice

Your roommate Paulie is a smoker.He really would like to quit and has been reading about Freudian theory.Paulie thinks that he is fixated at the oral stage and that he should make an appointment with a clinician who specializes in psychosexual therapy.What would you tell him?

• A)Few professionals adhere to Freud's theory, even psychoanalysts, so he should try something else.
• B)He should probably try it.Freud would say that he was orally fixated.
• C)It sounds to you like he is actually anally fixated.
• D)It will take time, but psychoanalysis would probably work for him.

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Definitions:

Sentiment Analysis

Often using computers and analytical techniques on words in postings, this type of analysis provides companies with information about how people feel about their products or services.

Geo-targeting

A marketing strategy that uses geographical locations obtained from a user's device to serve relevant content or advertisements to that user.

Online Marketing

The practice of leveraging web-based channels to spread a message about a company's brand, products, or services to its potential customers.

Conspicuous Consumption

The purchase and prominent display of luxury goods to provide evidence of a consumer’s ability to afford them.