Jacob Has Been Working at His Computer for the Past

question 129

Multiple Choice

Jacob has been working at his computer for the past 2 hours,and the hum that he found so annoying when he started no longer bothers him.The change in Jacob's sensitivity to the noise from the computer illustrates the process known as

• A) perceptual invariance.
• B) perceptual assimilation.
• C) adjusting just noticeable differences.
• D) sensory adaptation.

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Definitions:

Span the Entire Globe

To cover, influence, or operate over the entire world; often used to describe companies or networks with worldwide reach.

Exporting Products

The process of selling goods or services produced in one country to buyers in another country.

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The process of identifying and focusing on specific segments of a broader market that a company wishes to sell to, often characterized by distinct needs, preferences, or demographic profiles.

Undifferentiated Targeting

A targeting strategy that approaches the marketplace as one large segment.