Failure to Actively Seek Out Contrary Evidence May Lead to

question 184

Multiple Choice

Failure to actively seek out contrary evidence may lead to

• A) overestimating the improbable.
• B) the conjunction fallacy.
• C) the gambler's fallacy.
• D) the confirmation bias.

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Definitions:

Commercial

A promotional advertisement, typically broadcast on television or radio, intended to inform or persuade an audience about a product or service.

Value Proposition

The unique value that a product or service provides to its customers and how it is better than and different from those of competitors.

Product

Anything that is of value to a consumer and can be offered through a voluntary marketing exchange.

Price

The overall sacrifice a consumer is willing to make—money, time, energy—to acquire a specific product or service.