According to the Elaboration Likelihood Model of Attitude Change,when Persuasion

question 240

Multiple Choice

According to the elaboration likelihood model of attitude change,when persuasion depends on factors such as the attractiveness and credibility of the source or emotional responses by the receiver,it is referred to as the

• A) objective route.
• B) subjective route.
• C) central route.
• D) peripheral route.

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Definitions:

Fair Value

The estimated market value of an asset or liability, based on current market prices.

Cost of Goods Sold

An accounting term that represents the direct costs attributable to the production of the goods sold by a company.

Ending Inventory

The cumulative monetary value of products available for selling by the close of a fiscal period.

Net Income

The profit of a company after all expenses, including taxes and operating costs, have been deducted from total revenue.