The Makers of the New Adobe Automobile Are Sick and Tired

question 122

Multiple Choice

The makers of the new Adobe automobile are sick and tired of TV commercials that rely on images of sex and life in the fast lane to sell cars.Besides,they believe that if their commercials simply present the true facts about why their car is the best on the market,potential buyers are more likely to develop a long-lasting preference for the Adobe.According to the elaboration likelihood model,this approach exemplifies the

• A) central route to persuasion.
• B) peripheral route to persuasion.
• C) autonomic route to persuasion.
• D) somatic route to persuasion.

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Definitions:

Hemisphere

Half of a spherical or roughly spherical body, often used in reference to the two halves of the brain or the Earth.

Controls

In experimental research, controls refer to elements that remain constant and unchanging to ensure that changes in the dependent variable are due to the independent variable.

Sensation

The immediate response of our sensory receptors (e.g., eyes, ears) to basic stimuli such as light, color, sound, pressure, and odor.

Dendrites

Branch-like extensions of neurons that receive signals from other neurons and transmit them toward the cell body.