In the Context of Adaptive Strategies,which of the Following Best

question 39

Multiple Choice

In the context of adaptive strategies,which of the following best describes prospectors? 

• A) ​They seek moderate, steady growth by offering a limited range of products and services to a well-defined set of customers. 
• B) ​They seek fast growth by searching for new market opportunities, encouraging risk taking, and being the first to bring innovative new products to market. 
• C) ​They try to simultaneously minimize risk and maximize profits by following or imitating the proven successes of firms. 
• D) ​They do not follow a consistent strategy and tend to react to changes in their external environment after they occur.

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Definitions:

Verbatims

Direct quotes or exact words from customers or users that provide insight into their thoughts, feelings, or experiences with a product or service.

Social Media Monitoring

The process of tracking and examining social media messages and metrics to gather insights, manage responses, or identify trends related to specific topics or brands.

Search Term

A word or set of words that individuals enter into search engines to find information online.

Secondary Research

Definition: The process of gathering and analyzing already published data to draw conclusions or gain insights, as opposed to conducting original research.