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Two Proportions
A statistical comparison between two population proportions to determine if there is a significant difference.
Independent Samples T-Test
A statistical test used to determine if there are significant differences between the means of two unrelated groups on a continuous outcome.
Statistically Significant Difference
A difference between two groups or variables that is unlikely to have occurred due to chance alone, as determined by statistical analysis.
Consumers
Individuals who purchase goods and services for personal use.
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