In Kotter and Heskett's Study, Compared to Nonadaptive Firms, Adaptive

question 2

Multiple Choice

In Kotter and Heskett's study, compared to nonadaptive firms, adaptive firms:​

• A)​showed greater success in changing the business environment to align with their firm's strategies.
• B)​were less likely to encourage risk taking among employees.
• C)​showed significantly better long-term economic performance.
• D)​were more keen on protecting their own interests.

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Definitions:

Sales Discounts

Reductions in the price of goods or services offered to customers, usually as an incentive to encourage prompt payment.

Sales Returns

Goods returned by the customer to the seller for a refund or credit, often due to defects or dissatisfaction.

Gross Price

Gross price refers to the total price of a product or service before any deductions, such as discounts or taxes, are applied.

Net Price

The final price after all discounts, rebates, and taxes are applied, indicating the actual cost to the buyer.